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Comparison of Odoo vs WordPress vs Magento vs WooCommerce. Main Features, Functionality and Solutions

Which Is The Best Ecommerce Platform?


Odoo, like WordPress, Magento and WooCommerce is a website builder that lets you easily create a website. You do not need much skill to use Odoo, which is one of its main selling points. WordPress, Magento and WooCommerce are similarly easy to use but there are important differences between these open-source software packages.

Odoo Vs Magento

Odoo and Magento are both top website builders, however they illustrate big differences in approach. Odoo takes an all-in-one approach, bundling in one platform full business management capabilities. Odoo features that come for free might not be available directly in Magento. As a result, you would need to hire a Magento developer to augment what comes out of the box. An experienced ecommerce developer can help you make the choice between Odoo vs WordPress or Odoo vs Magento.

Create A Website In Minutes, For Free

With open-source software, you can keep costs minimal. You do not have to pay if you are willing to do it yourself, using source code available for free. In addition, your business can have a website up and running in minutes. Let’s take a look at the WordPress features along with a complete Odoo Magento comparison. We will include WooCommerce as well in the table to get a complete comparison between the choices. Using the table, you can quickly do an Odoo vs WooCommerce feature comparison, look up WordPress features or other comparisons.

Comparison of Odoo VS WordPress Vs Magento vs Woocommerce

Comparison of Odoo VS WordPress Vs Magento vs Woocommerce 
Comparison of Odoo VS WordPress Vs Magento vs Woocommerce

Ease Of Use And Adaptability:

Odoo: Odoo is easy to get started with. As your demands grow, so does its capabilities. Odoo incorporates advanced features like email marketing and A/B testing that work straight from the box. This gives users a simpler way to get these advanced features than if they have to look for plugins or custom development.

WordPress: WordPress is highly adaptable to almost all website usage needs. It can handle car dealerships as well as blogs, news sites and ecommerce stores. Advanced features like email marketing and A/B testing, however, have to be acquired separately.

Magento: Magento is a platform that focuses on ecommerce. Its features make it a strong contender for ecommerce but less adaptable for blogs or ERP sites. There are plugins that can easily integrate most ecommerce tasks.

WooCommerce: WooCommerce is a plugin to WordPress that can turn any WordPress site into a robust online store. There are hundreds of free and paid extensions that provide advanced ecommerce functionality. These include payment providers such as Stripe and Paypal, as well as shipping providers like UPS.

Developer Talent:

Odoo: Odoo developers use Python and PostgreSQL. Python is the fourth most popular programming language for developers, providing many candidates to hire from.

WordPress: Wordpress uses PHP and MySQL. PHP is listed 9th on the TIOBE index, giving ample opportunities to find talent.

Magento: Magento builds on PHP and boasts a highly active developer community. There are over 150,000 Magento developers worldwide. The Magento Community forums have over 286,000 members.

WooCommerce: Open-Source WooCommerce plugin has over 350 core contributors. Beyond that, there are millions of PHP and WordPress developers, many of them with WooCommerce development experience.


Odoo: Open-source edition is free. For the enterprise edition, usage begins at USD96 annually for base features. More features cost more.

WordPress: Open-source software package is completely free. Hosting or services from start at USD4 a month.

Magento: Magento Open-Source provides a free option for building an online store. Magento Commerce Starter costs USD2,000 monthly. Magento Commerce Pro begins at USD3,417 a month.

WooCommerce: WooCommerce is free. This allows merchants of all sizes to build their online store easily and cheaply. Extensions that provide various functionality are available free or paid in the extensions store.

Market Share and Outlook:

Odoo: Odoo has 3 million users. The ERP features make Odoo a popular website option.

WordPress: Wordpress powers 29% of internet websites. It continues to grow, with 84.9 million new posts on WordPress sites each month.

Magento: More than 250,000 merchants are using Magento around the world. The huge developer population means that new ecommerce advances are constantly available for users.

WooCommerce: WooCommerce has over 36 million downloads. Estimates of WooCommerce market share range from 10% to over 40%. Needless to say, it remains one of the strongest ecommerce options.

Odoo – Odoo CMS Showcase
  • Kiwisac – an ecommerce store for children’s clothing and accessories
  • Toyota – French-based office of Toyota Material Handling used Odoo in their internal ERP system to manage their sales, inventory and accounting requirements.
  • Cape Of Good Hope Art Gallery – Odoo powers the website of one of Singapore’s most famous art galleries, connecting visitors with its exhibitions and events.
WordPress – Totable Websites
  • CNN – the news company hosts blogs for on-air personalities as well as breaking news using the WordPress platform
  • New York Times – this popular news sites hosts its blogs atop WordPress
  • com – this site offers lyrics, video, artist news and free music downloads
  • TechCrunch – one of the top technology and startup blogs on the internet, Techcrunch runs atop WordPress
  • Burger King – When Burger King needed a new order management system, they turned to Magento to quickly build a platform that could support their many restaurants.
  • Coca-Cola – the beverage company uses Magento to create direct to consumer experiences and build its brand
  • Tom Dixon – when this iconic fashion designer needed a new ecommerce platform, they picked Magento and raised conversions 31.5% in the process
  • Clickbank – the premier affiliate programs platform uses WooCommerce to handle its ordering and sales platform
  • Ceasar’s Ice-Cream – this family-owned ice-cream company uses WooCommerce for its order tracking and shipping management
  • Dinesen – this Danish flooring company uses WooCommerce for its order processing platform

How Odoo, WordPress, Magento, Woocommerce Developers Can Help You To Create A Website

Odoo, WordPress, Magento or WooCommerce developers help you build a website that suits your needs. Since these platforms are open-source, developers can build on top of them to customize the software according to your business needs. Plugins from these developers also offer you an opportunity to add features to your website quickly and at low cost.

Criteria For Choosing The Right Platform For Creating Your Perfect Website


When choosing the platform for your website, your criteria should include the availability of source code. Open-source solutions such as Odoo and WordPress make it easier for your developers to add customizations to the code. In addition, you should pick a platform with an active and large community. Odoo and WordPress excel at this point. Finally, ecommerce focus such as what Magento and WooCommerce will help, if your website is an ecommerce website.


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